Advertising Gillette

My advertising: http://www.youtube.com/watch?v=e92UVmAfwQI&feature=related

Advertising is everywhere in our life. If you walk through the streets or watching TV, advertisements are always present. It effects our decision about everything. One of the most effective things is to use famous people for your advertising. That is the reason why I think the advertisements from Gillette are always very effective. There is almost no other company, which uses 3 of the most well known sport characters in the world. With the best golf player ever Tiger Woods, the best tennis player Roger Federer and one of the best soccer player Thierry Henri in one spot is really impressive and it catches the attention of the people. On one hand the spot seems to be serious with the well dressed people, on the other hand it is also funny. Nevertheless; this advertising is for sure very expensive, so I am not sure if it is lucrative for the company. But anyways Gillette is well known so actually it has to work and it has to be effective otherwise they couldn’t broadcast always spots like this because this one is not the first one with so many famous people.